Where on Earth are the Marriages made?

New dimensions are being added to match-making…

Until the beginning of 1980s, the thing that drew an Indian traveller’s attention when the train approached a station was bare-bottomed men with a container of water squatting blissfully by the track, deliberately oblivious of the passing trains. Then, there came something that vied for attention and grabbed it nice and proper. It was a hoarding in big white letters in Hindi repeated on the dilapidated brown brick walls separating the tracks from the suburbs on the approach to all cities. It read:

प्रोफेसर अरोड़ा। रिश्ते ही रिश्ते। मिल तो लें। 28, रैगर पुरा, करोल बाग। ब्रांचेज इन अमरीका एण्ड कनाडा।

Literally: “Professor Arora. Loads of matrimonial contacts. Just meet (us). (Address) 28, Raigarpura, Karol Bagh. (We have our) Branches in America (the US) and Canada.”

Innumerable married Indians, and quite a few Americans and Canadians, owe their happily, or very happily married lives to that ad campaign which might be a case study for budding entrepreneurs. That 28, Raigarpura ad was more striking and easier to avail of the offered match-making services than the matrimonial columns of the leading national dailies. The system run by Prof Arora couldn’t have been computerised. Computers didn’t exist even in the imagination in the India of the 1980s. Yet Prof Arora gave a run for the money to all others offering match-making options. Had Modi been the Prime Minister at that time, Arora would have been a subject of discussion on “Man ki Baat.”

Whoever said, “Marriages are made in heaven,” must have lived on a different planet; may not have belonged here. Or, that may have been true in a different era. We rarely see it happen nowadays. The last well known swayamvar was that of Sita (or was it Draupadi?).

The breaking up of the marriage of the daughter of a leading astrologer of India days after she took seven pheras of the holy fire has cast doubt on that system. The role of astrologers, if not the art and science of match-making using astrology, has also lost its appeal.

A joke has been doing the rounds:

A five-floor super store provides choice of men for husbands; desirable qualities keep adding as one moves to the next higher floor. One can climb floors but cannot return to a lower floor to make a choice. A lady wanting to choose a husband found caring men with jobs on the first floor. Curiosity took her to the second floor where she found wealthy caring men with good looks. With a desire to find a better man, she went to the third floor where there were good looking rich romantic men. The woman was happy with the offer but was tempted to have a look on the fourth floor. On offer on the fourth floor were good looking romantic millionaire men who’d help in the kitchen and take care of kids too. Anticipating an even better choice, she took the lift to the top floor to find a prominently displayed message: “Sorry, the kind of man you are looking for does not exist.” [Disclaimer: This joke has been recalled and reproduced to the best of the author’s ability. The readers may change the gender of the main protagonist and re-read if it pleases them.]

Seeing the growing demand, websites facilitating match-making have proliferated. They collect what they call ‘BIO-DATA’ of the customers and their expectations. Then, for a fee they offer contacts of matches who generally meet the requirements. One doesn’t need to write complex algorithms to get the desired output of this nature. A school student adept at using Microsoft Excel can help choose a ‘suitable’ candidate. For that reason, such websites are available a dime a dozen. Satisfaction from their services doesn’t count. Whether matches made through them result in successful marriages or they end up in divorce is immaterial—none visits them a second time. To remove the element of uncertainty people have begun visiting ‘dating’ sites which, again, are a gamble.

All these efforts to find a near-perfect, if not an ideal match, suffer from an inherent drawback—an individual might provide incorrect data or conceal vital personal information during the meetings that follow initial interaction on email or during telephonic conversations. Little has been done to carry out a reliable background check on individuals by the match-making websites. If attempted, this could be construed as invasion of privacy. People with resources are known to employ private detectives for background checks. Artificial Intelligence (AI) has still not stepped into this arena in any big way. So, beyond just comparing ‘requirements,’ how does one ascertain compatibility?

In December last year, Hold My Hand Matrimony, was adjudged as the Best Matrimonial Company by the Global Business Award (GBA). I was curious: How can one compare different websites providing almost exactly the same services? May be a website has a larger database with more fields to compare, match and report? My query led to a revelation; the company was doing something different. They were utilising services of skilled and experienced psychologists to ascertain the compatibility between individuals.

Best Matrimonial Company

The process starts with sharing the biodata and pictures for marriage. A compatibility form for marriage is provided to the candidates. On the basis of the criteria mentioned by the candidates, the matchmaking team shortlists the matches.

A personal relationship manager is always present on the first call on conference between the two individuals/ families. It is to make the individuals comfortable before they communicate with each other and familiarise themselves. Hold My Hand Matrimony boasts of having the data on some of the most eligible marriageable youth of the country and a large number of PIOs and NRIs.

Marriages are made here… on the earth

This aspect of involvement of psychologists to ascertain compatibility got me interested; amused, to be honest. So, with a view to find a suitable match for my nephew, I called Mr Navneet Sharma, the CEO of the company to know more about their modus operandi. I discovered that the company is run by the husband-wife team. Ms Puja Sharma (Navneet’s wife) is an equal partner in the Company and handles some of the gender specific issues. I was amazed by their vision. They are experimenting with two more never-before-thought-of dimensions to their match-making service. In their business interest, I cannot write about the fascinating aspects, which are still under trial. Suffice it to say that one of them is social and the other, quite scientific—both will take match-making several notches up to the next higher level.  

It is beyond doubt that with so much effort going into match-making, more and more people will live happily for ever.

PS: A few readers have called me seeking the contact details of Hold My Hand Matrimony. Here they are: WhatsApp: +919319706587 Email: info@holdmyhandmatrimony.com

Salaam Namaste COVID-19

Ever wondered who could have been the most harried Indians over the last two months? The answer might not come easy because of the way most people look at things, and act (or react) to situations. The answer is not Modi, not Shah, not Kejriwal and not even Rahul Gandhi.

It is the team of doctors like Dr P Ravindran (Director, Emergency Medical Relief Department), Dr Sujeet Singh Rajput (Director, National Centre for Disease Control) and the medicos of the Directorate General of Health Services (Ministry of Health) that has been having sleepless nights. They, amply supported (as always) by the Indian Army, the ITBP and RML Hospital etc. are in the forefront of the fight against Corona Virus in India. It is a challenge, the enormity of which, it will never be possible to appreciate entirely. Providing medical services is one thing, motivating doctors and nursing staff to work in an environment threatened by the virus is quite another. The diplomats, the bureaucrats and the political leadership are all playing their assigned roles to the best of their abilities but one thing is certain––the credit for the success (if, and when, it is achieved) against the epidemic will go to those at the helm and the brunt of the failure (if any) will be faced by those actually fighting it out.

Bearing the Brunt

To add to the woes of Dr Ravindran and Dr Sujeet is the attitude of some medicos who have said that they would go on strike if masks were not made available. Beyond an iota of doubt, masks and protective gear are an undeniable necessity for the medicos. But at this juncture, going public with this attitude of refusing to work under constraints will prove more contagious and deadly than COVID-19. Those at the helm must do everything in their power to equip the frontline workers appropriately and adequately. They would do well if full control is given to the doctors rather than the bureaucrats or the politicians. It is equally important to allay the fears and anxiety of those in the field.

The fight against COVID-19 is going to be tough. The antecedents of the last few days will establish where we stand in this fight.

Efforts in right earnest have been on to contain the spread since the threat became evident. It is an acknowledged fact that one of the likely reasons for its spread is proximity and physical contact with the affected individuals. Yet the first lot of people evacuated from China, and quarantined on arrival in India, were seen mingling and frolicking. The video of people dancing together in an isolation ward is horrifying to say the least. On exit from quarantine, one of them compared the life ‘there’ as: “Being a part of the television serial, Bigg Boss.”

Naïve? Stupid? Callous?

Naïve? Stupid? Callous? Or, all three at the same time?

Under the circumstances, let alone people in quarantine, even others (everywhere) must ‘maintain distance.’ Even the media could be denied access to the people in medical isolation––recorded press releases must suffice.

In the recent past a few gatherings took place where people came in close proximity of hundreds others and in physical contact with equally large numbers. Here are some that come to mind:

  • The youth festival at Gargi College: the ‘reverie’ was disturbed by hordes of goons who entered the campus and assaulted the students. In the ensuing melee, people in large numbers came in physical contact with each other.  
  • Thousands of Delhiites at Ramlila Maidan gathered to witness the oath-taking ceremony of AAP: People were urged to come with families and children.
  • Nearly 1,00,000 people gathered in Motera Stadium in Gujrat to welcome President Donald Trump on his first ever visit to India.

Giving a rational (and a dispassionate) thought to the antecedents––after the threat of COVID-19 became evident––the above mass gatherings and many others, which are potential hazards, could have been scrupulously avoided. Schools are now being closed and conferences, sports meet and military exercises are being called off. It could be a case of ‘too little, too late.’

For the same reason, prudence demands that celebration of Holi be postponed to coincide with success against COVID-19.

Further, the disruptions caused by the many pro/anti CAA gatherings and rallies have led to rioting, which in turn has flooded the hospitals with casualties. The attention of the medicos and other support agencies that are expected to fight COVID-19 is divided.

There’s an urgent need to regain focus. While some schools in Noida and Delhi have been closed as a ‘precautionary measure,’ avoidance of congregation and travel of any type––besides sticking to the medical advisory in letter and spirit––would help combat spread of COVID-19.

Lastly, ‘Saluting’ or extending a ‘Salaam’ as a Jawan does, or joining hands in a ‘Namaste’ to greet people could be a much better option than shaking hands to avoid physical contact. Besides, the art of saluting will come in handy in the not too distant future when there’ll be a natural urge to SALUTE those on the frontline of the war against COVID-19.